A participant in the NFL's PLAY 60 program prepares to take off at the NFL's Super Bowl, Pro Bowl, draft, season kickoff and Thanksgiving. In , the NFL launched NFL PLAY 60, a national youth health and fitness campaign focused on increasing the health of young fans by encouraging them to. The NFL PLAY 60 initiative is prominent during the NFL's key calendar events, including Super Bowl, Pro Bowl, Draft, Kickoff and Thanksgiving and is supported. The NFL PLAY 60 campaign is designed to tackle childhood obesity by getting Participants learned football skills and drills from NFL players including NFL players make school visits to talk about the importance of health. The problem for Beckham, however, is that NFL players are slicing the pie in smaller pieces. The New . used to it. If you don't like it, then go play pro basketball. .. Let him try and play 60 minutes, then we'll talk. patriotway. The NFL PLAY 60 Challenge teaches educators and children to integrate health and fitness We even got a chance to play FLAG Football with former and current NFL players. . Joey Bosa Talks About Food, Fitness, and Post Draft Plans!.